A History of Pre-War Automotive
Tootsietoys
by Clint Seeley edited by Robert Newson Part 3 - Late 1920s issues, including the General Motors series and Model A Fords Clint Seeley's original text is in green, and my editorial additions are in blue. Put your mouse over the thumbnail images to see the picture caption, and click on the thumbnail to enlarge. Last month we wrapped up the "early" Mack series, which lasted in some form until the Second World War curtailed production of metal toys. This month we'll go back to the next introductions after the first Macks. I have not seen catalogues for 1926, 1927, or 1928, though there is a 1928 ad from an N.Shure catalogue which has already been widely circulated amongst the collecting fraternity. So I'm not dead sure of which years saw just what during this interval, and may be off by a year. There is a 1926 catalogue supplement known to exist, suggesting that Tootsietoy continued to use the 1925 catalogue with the supplement showing new issues (page 283 in ref.5). Tootsietoys were also included in the wholesale catalogues of Butler Brothers from 1927 to 1930 and these are reproduced on this page and the next. Below left are pages from the 1926 supplement, and right a two-page colour Tootsietoy advertisement in the January 1927 issue of the trade magazine Playthings:
![]() ![]() ![]() ![]() ![]() One of the few cars to have wheels other than the standard discs was a small racer (no.23) with that number cast on its radiator. It was originally issued (in 1926) with a removable driver. In keeping with the risks of his profession, he was usually promptly lost, and most of these racers extant today have a small vacant square hole in the seat in his memory. Later versions had the peg in the driver's seat peened over, and a few with this permanent driver have survived. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() General Motors Series ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Thls group of cars, introduced in 1927 (ref.1), consisted of six different bodies which were interchangeable on four different chassis, and thus allowed for 24 different versions, each with its own catalogue number. The numbering was systematlc, but too complicated to go into here. I'll leave it to you to figure it out on the master list, to be published at the conclusion of this series (parts 8 & 9). Suffice it here to say that they span numbers between 6001 and 6306. The six bodies were: roadster, coupe, sedan, brougham, touring car with the top up and a screenslde panel delivery van. The four GM chassis were Chevrolet, Buick, Oldsmobile and Cadillac. These were dimensionally identical from the cowl to the rear, where the body pieces fitted, but differed in the size and length of the hood (bonnet) and radiator, as well as in the grille pattern and the embossed name across it. The body and chassis pieces were always in contrasting colours, the chassis in medium blue, black, red, yellow-orange and tan-ish olive, and the bodies in red, yellow-orange, green, dark blue and the tan-ish olive. Late in the series, a nameless version was introduced with a grille only slightly different from the Chevrolet and a slightly larger oval emblem at the top. Some collectors are sure that this is the Chevrolet trade-mark, but all of mine, some in mint shape and very clean castings, cannot be credited with more than being a smooth, oval blob. ![]() Model A Fords ![]() ![]() ![]() ![]() ![]() In the autumn of 1927, Henry Ford introduced the new Model A Ford, which was developed under the tightest wraps of secrecy. A few months later, Dowst introduced the coupe (no.4655) under the banner "The big secret of 1927 exposed!" lt was likely the toy scoop of the year. It was the first Tootsietoy to be sold individually boxed, a practice later made standard by Dlnky and most other major manufacturers after World War II. The boxes were in four different colours, coinciding with the paint on the models enclosed: red, blue, green and khaki. (Clint mentioned a yellow version, but that seems to apply only to the sedan. The red, blue, green and brown colours of the coupe are mentioned in the 1929 leaflet pictured in part 4). The khaki coupe was also sold in military sets a few years later. The coupe was intended to represent the convertible roadster with top up, and had landau "S" irons on the rear quarters. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() The Mail van did not appear until the 1931 catalogue, and was never listed separately with its own number. It was invariably shown in the boxed "Air Mail" set no.5041, also including the Mack airmail truck, aeroplanes, six figures and a pylon with searchlight on top. The pylon was tinplate, with the searchlight as used on the Mack truck. The Model A Mail Van was either light or dark green. The Model A Fords were fitted with new wheels, representing wire spokes, and were the first deviation from the disc wheels used on other vehicles. The Tootsietoy page from the 1928 Butler Bros. catalogue: ![]() This and the N.Shure catalogue (above) were the first to include the GM series and the "new Ford". ![]() Next month we'll have a look at some of the early patents, and then march on into the early 1930s. References (1) "From Line-O-Type to the Funnies - The Birth of Tootsietoys" in Automobile Year Book of Models no.3, 1984, Editions 24 Heures, Lausanne. (5) The Complete Book of Building and Collecting Model Automobiles by Louis H.Hertz, Crown Publishers Inc., New York, 1970. (10) Tootsietoys - World's First Diecast Models by James Wieland & Edward Force, Motorbooks International Publishers & Wholesalers Inc., Osceola, Wisconsin, 1980. |